United Way preps to kick off campaign, announces $1.3M goal

United Way holds annual Community Leaders' Breakfast

MORGANTOWN – Four West Virginia University coaches’ wives are ready to Change the Game for the community this fall by serving as the 2023 United Way Campaign Co-Chairs. Brooke Brown, Amanda Mazey, Kate Covich and Lindsay Hammond were introduced as campaign co-chairs during this year’s United Way Community Leaders’ Breakfast, which was held Friday, Aug. 19, at Mon Health Conference Center.

The United Way of Monongalia and Preston Counties’ annual breakfast brought together about 70 community leaders to eat, listen to WVU’s Women’s Basketball Coach Dawn Plitzuweit and learn more about this year’s United Way campaign. This annual summer event precedes the kickoff of the fall United Way campaign, and it has been sponsored by Mon Health for more than 30 years. This year marks the 85th annual workplace campaign.

The breakfast gave the local United Way the opportunity to unveil its 2023 Media Campaign, including the theme “Change the Game,” marketing materials, and how businesses and individuals can use these tools to help raise funds to meet community needs. The members of the Media Embracing the Community initiative, a collaboration of local media outlets, helped create those marketing materials.

Plitzuweit talked about team building and how she strives to build up each player’s confidence, both on the court and off. She said she works to instill leadership qualities in the young women she coaches and emphasizes the importance of giving back to people in the community.

Those in attendance at the breakfast were also introduced to the campaign co-chairs. Brooke Brown, wife of WVU Head Football Coach Neal Brown; Amanda Mazey, wife of WVU Baseball Coach Randy Mazey; Kate Covich, wife of WVU Golf Coach Sean Covich; and Lindsay Hammond, wife of WVU Rifle Coach Jon Hammond, will lead the way throughout the fall campaign. The goal for this year’s campaign is $1.3 million.

“We’re so honored to serve in this role for the community campaign,” Kate Covich said. “We are incredibly blessed by this community and have felt so welcomed by the people here. It’s important for the four of us to give back to them by supporting local organizations, like the United Way, that are doing so much good in our community.”

Six companies were announced as Pacesetters for this year’s campaign and will begin raising funds immediately to build momentum. They are Clear Mountain Bank, The Dominion Post, Jackson Kelly, J.S. Walker Associates Realtors, Monongalia County Schools and MVB.

Those who attended the breakfast learned about the 2023 Campaign, which will officially kick off Friday, Sept. 9, on United Way Day. The money raised during the annual United Way campaign stays in Mon and Preston counties, providing support to 36 programs at 27 agencies. Info: Visit http://www.unitedwaympc.org.