United Way of Monongalia and Preston Counties is embracing a refreshed brand identity designed to better reflect its mission and meet the needs of today’s communities.
The update, guided by United Way Worldwide’s new brand standards, introduces a cleaner, more dynamic look while staying true to the organization’s founding spirit. The changes include a redesigned logo, updated color palette, and modern typography — all aimed at creating a more engaging and accessible experience across digital and print platforms.
At the heart of the refresh is the Circle of Hope, the iconic logo symbol created by Saul Bass in 1972. The symbol, which represents humanity, support, and hope, has been repositioned and re-rendered for greater clarity and utility. The logotype has also been refreshed to demonstrate United Way’s bold commitment to communities today — and for generations to come.
“The new brand reflects who we are: open, inclusive, and ready to lead,” said Brandi Helms, CEO of United Way of Monongalia and Preston Counties. “It’s more than a new look, it’s a renewed promise to mobilize communities to action so all can thrive.”
The refreshed identity also emphasizes United Way’s brand pillars — connective, responsive, scalable — and its personality traits: engaging, energizing, elevating. These elements guide how United Way communicates and connects with partners, donors, and volunteers.
What’s new?
Logo: The Circle of Hope and logotype now appear without the rectangular holding shape, optimized for small spaces and digital media.
Colors: A vibrant palette of blues, reds, and golds adds dimension and dynamism while meeting accessibility standards.
Typography: Bold, modern fonts ensure clarity and consistency across all communications.
From strengthening local resilience to advancing health, youth opportunity, and financial security, United Way continues to unite people and resources to create lasting change.
Join the movement. Learn more about how you can get involved here.